Online employee surveys: Occasions and objectives
Employee surveys primarily serve to gather information and enable evidence-based decision-making. They generate feedback from employees’ perspective, both to provide information about the current state of particular aspects relevant to work and performance and to identify potential improvements and initiate change processes. Online employee surveys can be used for analysis, evaluation and/or to monitor the success of change measures.
Conducting an employee survey: When and why?
The central aim of an employee survey often arises from a specific occasion: for example, you may notice that absence rates are steadily increasing, employee turnover is rising, customer complaints are becoming more frequent, productivity is declining in certain areas, or you are planning restructuring work and would like to involve your workforce in the process. An employee survey can therefore help you investigate the causes of undesirable developments and problems, as well as initiate change processes collaboratively in order to increase employee retention, for example.
At the outset, define which company-relevant aspects (e.g. working atmosphere, internal communication, service quality and management behaviour) you want to gain insights into and which follow-up or change measures could result. When planning the survey, first clarify what you want to learn from your employees, for what specific reason, and what you want to achieve as a result.
How should you conduct an employee survey? Online or offline?
Employee surveys are increasingly conducted online for good reason: compared with paper-and-pencil surveys, online surveys offer high data quality, engaging questionnaires with dynamic features and straightforward analysis. Online surveys enable you to capture the internal mood quickly and cost-effectively; where required, real-time results provide an immediate first impression. The low barrier to participation and high acceptance also encourage strong participation and, consequently, a high response rate.
If your workforce cannot be reached online, or can only partly be reached online, a wholly paper-based survey or a combination of offline and online surveys may be suitable. The results of paper questionnaires can also be brought together in an online tool and, where appropriate, analysed alongside the data from the online survey.
Create an online questionnaire: You may also find our examples and free questionnaire templates for employee surveys useful. You can copy them into your account and adapt them as you wish.
Benefits of online employee surveys
Cost-effective and time-efficient
Save time and money by conducting employee surveys online. Creating and analysing paper questionnaires takes significantly more time and money and is more prone to errors.High acceptance and strong participation
Anonymous online surveys are generally well accepted by employees. This is particularly true when the works council is involved in the survey project. It also increases the participation rate.
Engaging, dynamic questionnaires
Thanks to the questionnaire logic used in online surveys, your participants only see questions that are relevant to them. Different question types add variety and make the questionnaire more engaging.
High data quality
Potential sources of error that can arise in paper-and-pencil surveys through manual processes, such as transferring and consolidating data by hand, are eliminated with online surveys.Real-time results
The first results can be viewed in real time as soon as the online survey begins. This gives you an immediate initial insight. The rapid availability of data also shortens the overall survey project.Straightforward analysis
The results of the employee survey can be analysed easily using an online tool. Both tabular views and clear charts are available.
What is LamaPoll?
LamaPoll is a survey tool for creating employee surveys and measuring employee satisfaction. You can use it to create, conduct and analyse all types of employee survey. Create your employee survey in just a few steps, apply your organisation’s corporate design and invite employees conveniently by email or via your intranet. You can quickly gain insights that help improve employee satisfaction. You can register for our survey tool free of charge and immediately conduct surveys for up to 50 employees with no obligation. If you need more responses to your online employee survey questionnaire, simply choose one of our monthly plans. You can also use our employee survey questionnaire templates and examples.
