Questionnaire templates & examples for customer surveys

A questionnaire template based on the Net Promoter Score. Find out whether your customer is satisfied, whether they would recommend your company and which actions you should be sure to take next.

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This questionnaire template, based on the Net Promoter Score, can be used for short customer satisfaction surveys. The questionnaire can be copied and customised to your needs.

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This questionnaire template lets you determine your Net Promoter Score (NPS). Generate relevant customer feedback: this NPS survey shows you how likely your customers are to recommend your company.

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As part of customer churn management, this questionnaire template helps you identify why customers are leaving, what they were dissatisfied with and what you could improve to reduce your churn rate.

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You can use this questionnaire template to determine the Customer Effort Score (CES). This CES survey shows you how much effort it took a customer to get a solution to their issue (or an answer to their question).

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In this questionnaire template we present several common 5-point scales you can use to determine your CSAT. Unlike NPS and CES surveys, CSAT surveys ask about customer satisfaction directly.

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This questionnaire template not only measures the level of customer satisfaction but also gathers feedback from customers who are not 100% satisfied. This way you not only measure customer satisfaction but can also capture and examine the reasons behind negative ratings, for example.

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You can use this questionnaire template to determine the Customer Satisfaction Index (CSI). This CSI survey shows you how customers rate your company's individual offerings and services.

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This questionnaire template lets you determine your customer satisfaction index (including the relevance of individual factors). This customer survey shows you how relevant certain services are to your customers and how the most relevant factors are rated.

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This questionnaire template lets you collect feedback on your customer support. Find out how your customer support is rated overall, which factors matter most to your customers and what you should improve or change from the customer's perspective.

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This questionnaire template lets you evaluate support cases after the fact. It shows you which points matter most to your customers and how your customer support actually performs. These valuable insights can drive your improvement measures efficiently and precisely.

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Use this questionnaire template in your product management to gather feedback on new or established products. Ask (potential) customers about their expectations and wishes before a product launch, or about their satisfaction with the new product after launch.

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This is a template for a support request. Embed the questionnaire in your website, for example, and turn on reporting so you receive a notification whenever a customer submits a support request. You can freely adapt the topics, questions and contact details.

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Use this customisable contact form instead of programming your own web form. Embed it directly on your website, and thanks to automatic reporting you are notified every time a message comes in.

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This order form simplifies your online ordering process. Customers can select products online with quantities and order them for a preferred delivery date. The order form is easy to embed on your website and can of course be tailored to your internal ordering process.

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Use this form template to book appointments. The number of bookings per appointment can be limited individually. The template can easily be adapted to your specific circumstances and, of course, embedded on your own website.

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Use this online form for complaints and returns as part of your complaints management. The form can be embedded on your own website and is fully customisable, and thanks to automatic reporting you can be notified immediately when the form is completed.

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With the supplier self-disclosure template you can carry out the suitability assessment of potential suppliers online. Alongside general company information, the supplier questionnaire captures details on quality assurance, and in particular on the quality management system. The template can be customised to your internal supplier-management requirements.

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With the “Materiality assessment” survey template you can survey your external stakeholders (suppliers, trade partners, customers and others) on relevant sustainability topics as part of your sustainability management. The questionnaire template can of course be adapted and extended to your company's specific requirements.

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As part of a double materiality assessment, this questionnaire template lets you survey employees and external stakeholders on the question “Which sustainability topics does our company have an impact on?”, covering the inside-out perspective of double materiality. The questionnaire template can of course be extended and customised.

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As part of a double materiality assessment, this survey template lets you ask employees which sustainability-related topics affect your own company (outside-in perspective). The questionnaire template can of course be extended and adapted to your company's specific needs.

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This template lets you capture and analyse all the requirements for a large IT project. The example covers the IT architecture for a planned server migration. The template can of course be adapted to other IT projects or complex systems.

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Competition in retail is fierce. Use our questionnaire template to turn potential customers into loyal repeat buyers. This template helps you segment your customers and position your own business.

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This questionnaire template lets you run a Christmas quiz with a prize draw online. Entertain your customers with interesting quiz questions all about Christmas. The questionnaire can of course be adapted to other occasions.

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Use this questionnaire template to create a varied knowledge quiz for your customers. The template uses the theme of “film” but can be personalised. At the very end of the quiz, all participants receive a summary of their answers and find out whether they guessed right or wrong.

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Use this knowledge quiz to entertain your customers with exciting quiz questions and to strengthen customer loyalty. Your customers can test their knowledge, as the correct and incorrect quiz answers are shown. Each participant receives an individual results summary at the end. And with live results, they can even follow how many other participants answered correctly or incorrectly.

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“Are you more of a summer or a winter person?” This questionnaire template lets you run an entertaining personality test online. Entertain your customers, employees or friends with a light-hearted personality test. The questionnaire can of course be adapted to other subject areas.

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This short questionnaire template is designed for use at a trade fair, on feedback terminals at your stand. Gather valuable visitor feedback on your trade fair presence that you can use to plan future appearances. The template is set up with a continuous loop: as soon as a visitor has submitted their feedback, it returns to the start of the questionnaire so the next visitor can respond.

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This questionnaire template can be used to gather patient feedback on an inpatient stay. It lets you classify patients and ask in detail about their satisfaction with your facility or department. You find out why the patient chose your hospital.

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This medical history form can be used to record the medical history of new patients. The questionnaire template can be used both for admitting inpatients to clinics and hospitals and by doctors in private practice.

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This questionnaire template lets clinics and medical institutions collect feedback from referring physicians in private practice. It lets you ask in detail about their satisfaction with your facility and find out whether and why doctors choose your hospital when making referrals.

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Use this short questionnaire template to ask your hotel guests how satisfied they are. You get valuable feedback straight away and can take targeted action.

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This questionnaire template lets you collect feedback from tenants. You gain valuable insights into tenant satisfaction, the living environment, the housing situation and your services. Based on the survey results, you can initiate improvement measures where needed.

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Send the template to your customers by email after an order, or link to the review request on the delivery note or invoice. This lets you see at a glance how you can improve your service thanks to valuable customer feedback.

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This survey lets you collect feedback from your restaurant guests quickly and easily. The template can be linked via QR code on the invoice or in the menu, for example. Your restaurant is rated in detail and you find out what matters to your guests. Elements of the Net Promoter Score are also built in, so you learn whether guests would recommend you and what it would take for them to do so.

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Use this short questionnaire template to survey the visitors (users) of your website. A few questions that don't overwhelm visitors give you clarity and starting points for well-founded optimisation.

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This questionnaire template helps you gather valuable feedback from your website visitors and customers after a website relaunch. Are your customers finding the information they are looking for? And how do they feel about the design after the relaunch? Get answers with this website relaunch survey.

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This questionnaire template is aimed at garage operators and car dealerships. Your customers can share their opinion with you directly, before they do so on anonymous online forums, where mostly only bad experiences are shared.

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Associations and other representative bodies can use this questionnaire template to measure member satisfaction, ask about the relevance of their various services and offerings and gather suggestions from members. Among other things, member surveys support participation and encourage member retention.

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Associations, representative bodies and organisations can use this questionnaire template to find out how members assess the market situation compared with other years and what direct impact the changes have on the individual players.

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This online form is used to update member data. Keep your records up to date as part of your membership management. The form can easily be integrated into your own website or sent to club members as a questionnaire.

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This questionnaire lets clubs and other organisations run online elections (for example board elections). The template, with built-in password protection, can be copied and freely adapted to the respective elections and circumstances.

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With this questionnaire template, non-profit organisations, aid and charitable organisations and churches can collect feedback from donors to find out which information channels donors use, what motivated their donation and how likely they are to donate again.

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