Customer Survey Example & Template | Create an Online Customer Survey

Customer surveys follow very particular rules.

Customer surveys represent your company to the outside world, they are aimed at your most important business partners, your customers, and are usually seen by a great many people. That makes design and layout considerably more important than in an internal project evaluation, for example.

We have deliberately kept our sample customer survey simple and built in not just questions but tips and pointers too:

Questionnaire templates for customer surveys:

Customer Satisfaction & Support Feedback

This template lets you survey your customers about their satisfaction and support experience. It contains tips and pointers right inside the questionnaire and can be copied and customised with a single click.

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Product Rating & Satisfaction

This template lets you gather feedback on your customers' product satisfaction. It contains tips and pointers right inside the questionnaire and can be copied and customised with a single click.

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The three golden rules for your customer survey

Run a prize draw

A prize draw in your customer survey boosts your response rate and builds customer satisfaction and loyalty. You can win new customers or promote new products.

Short and to the point

Keep it short and precise! Avoid matrix questions! Choose simple, easy-to-understand questions for your customer survey — otherwise what should be engaging turns into a chore.

Corporate design

With LamaPoll you can reproduce your corporate design exactly. On the Business and Platinum plans you can even access the survey's source code and customise any shapes and elements.

More than 10,000 companies are already creating online surveys with our survey tool.