Online surveys for the automotive industry

Online surveys for the automotive industry: precise and confidential

OEMs, suppliers, dealerships and service businesses operate in a demanding market environment – from e-mobility and software-defined vehicles to global supply chains. LamaPoll is built for exactly these requirements: manufacturers, suppliers and sales partners use it to run customer, employee and supplier surveys securely and in line with GDPR requirements.

TISAX (AL2): assessed information security for the automotive industry

LamaPoll meets the requirements of TISAX Assessment Level 2 (AL2), the VDA security standard for confidential information exchange between manufacturers and suppliers. This allows you to run customer, employee and supplier surveys at the level of protection expected in the automotive industry.

More about TISAX & information security

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5 / 5

Together with the Federal Office for Information Security (BSI), we conducted a security survey for the first time. The participating companies had high requirements for data protection, cybersecurity and anonymity. LamaPoll met them very well, both technically and organisationally. A contact person was also available whenever needed. We are extremely satisfied with the cooperation.

— Review for LamaPoll

Surveys for every target group in the automotive industry

From vehicle owners to specialists and suppliers: in the automotive industry, feedback matters across the entire value chain. With LamaPoll, you can survey each target group in a focused way – securely and in line with GDPR requirements. And not only surveys: digital forms such as supplier self-disclosures and complaint forms can also be created and sent in a GDPR-compliant way.

Customers & vehicle owners

Systematically capture customer satisfaction, purchase experience and willingness to recommend after a purchase, test drive or workshop visit. Identify early where sales and service can improve, and strengthen brand loyalty based on genuine feedback.

Dealers & sales partners

Survey dealerships, authorised dealers and service partners in a structured way and strengthen collaboration across the sales network. Understand how conditions, training and support are perceived, and safeguard the performance of your dealer network.

Employees & specialists

Measure satisfaction, motivation and workload among employees in production, development and administration. Support employee retention during the transition to e-mobility, accompany change processes and strengthen your employer appeal in the competition for talent.

Suppliers & subcontractors

Assess and involve suppliers and partners across the supply chain in a structured way. Collect self-disclosures, review quality and delivery reliability, and strengthen collaboration in a complex global supply chain.

Secure enough for sensitive development and supplier data

Organisations that work with prototype, development and supplier data have a particular responsibility – including TISAX (AL2), confidentiality across the supplier network and NIS 2. LamaPoll meets high standards for confidential surveys:

  • TISAX Assessment Level 2 (AL2) – VDA standard for information security in the supply chain
  • ISO 27001 certified and BSI-assessed security
  • Confidential processing of sensitive development, project and supplier data
  • Servers and hosting located exclusively in Germany
  • Full encryption and GDPR-compliant data processing agreements
  • Trained employees who are expressly bound to confidentiality
  • TISAX & information security in the supply chain
  • NIS 2 & KRITIS overview
  • More about security

Compliance & supply chain in the automotive industry

Automotive manufacturers and suppliers have specific due diligence obligations – from supplier assessment and supply chain due diligence to whistleblower protection. LamaPoll helps you implement these requirements in a structured and data-protection-compliant way.

Supplier management

Collect supplier self-disclosures in a structured way, evaluate suppliers and manage onboarding digitally.

Supply Chain Act

Meet and document LkSG due diligence obligations across the supply chain using standardised questionnaires.

Whistleblowing system

Implement whistleblower protection under HinSchG with a data-protection-compliant reporting channel.

What is LamaPoll?

LamaPoll is an online survey tool that enables automotive manufacturers, suppliers and dealerships to create, run and analyse surveys securely and in line with GDPR requirements.
Whether customer satisfaction, employee feedback in production and development, dealer surveys or supplier evaluations – LamaPoll covers the survey needs of your industry on a single platform. Create your questionnaire in just a few steps, adapt it to your corporate design and invite participants conveniently by email or link. With ISO 27001 certification, strong information security and hosting exclusively in Germany, you meet high requirements for data protection and confidentiality. Sign up for our online survey tool free of charge and run surveys for up to 50 participants immediately and without obligation. If you need more responses, simply use our monthly plans. Suitable questionnaire templates & examples are also available.

Last updated on October 12, 2026


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