Online surveys help organisations gather relevant feedback from customers and employees in a targeted way, analyse the results and identify suitable improvements. With LamaPoll survey software, you can regularly gather up-to-date feedback and responses as part of your feedback management, in real time where required. The following sections explain in detail which areas of an organisation can benefit from customer or employee feedback and what objectives it can support.
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Feedback as a Basis for Business Decisions
Feedback from employees and customers forms the basis for business decisions in many sectors. Actively gathered feedback, for example through online surveys, provides insights into the key needs, preferences and expectations of each target group. Depending on the sector, occasion and objective, the results of employee and customer surveys can guide decisions across a range of areas. Typical departments and functions where online surveys are used as a feedback tool include:
- Marketing: better understand target groups, campaigns and brand perception
- Customer service: measure service quality and identify weak points
- IT: gauge satisfaction with systems and internal tools
- Employee development: assess training needs, onboarding and leadership
- Product development: get early user feedback on ideas and prototypes
- Quality management and controlling: continuously review the quality of products and processes
Use Cases and Examples of Feedback Surveys
Online surveys are generally used to gather feedback and opinions on specific topics, have products and services rated, or identify patterns, trends and developments. Applications therefore range from short pulse checks (employee surveys) and NPS surveys (customer surveys) to in-depth opinion research and survey projects (for example as part of a customer satisfaction analysis or workplace health management). Feedback can, for example, be gathered through:
- Feedback surveys for quality control and assurance (products/services)
- Employee feedback for strategic planning or change management
- Instant feedback as a mood barometer (for example through pulse surveys)
- Feedback surveys in employee development (onboarding feedback, 360-degree feedback, exit surveys, etc.)
- Direct employee feedback for satisfaction surveys (employee satisfaction or job satisfaction)
- Customer or user feedback to monitor and review change processes (for example during a website relaunch or in customer service)
- Customer surveys on product launches or improvements as part of product management
In addition to traditional employee and customer surveys, feedback is also often gathered from participants at events. Live feedback can be analysed during an event and taken into account while it is still running. After events or courses, feedback is also used for evaluation purposes.
LamaPoll survey software can easily be used as a feedback tool for all of these use cases. Feedback questionnaires can be customised and are optimised for all mobile devices. This lets you gather relevant feedback at any time, tailored to your target audience. Try it out and launch your feedback project today!
Get started with our free questionnaire samples and templates, which you can also open directly in your LamaPoll account and adapt as needed.
How to Collect Feedback with LamaPoll
- Create your questionnaire: Start with a suitable questionnaire template or build your feedback questionnaire from scratch. Rating scales, NPS questions and open-ended questions can be combined freely.
- Invite respondents: Share your survey via email invitation, link or QR code, for example on your website, on your intranet or on site at an event.
- Analyse the results: Responses arrive in real time. Charts and reports show you at a glance where action is needed.
- Take action: Share the results with those involved, agree on specific measures and check their impact with a follow-up survey.
Feedback questionnaires are easy to complete on a smartphone too.
With LamaPoll, surveys can be created quickly and easily. The tool offers many options for individual adjustments. The help pages are useful for solving many questions independently. For special requests, competent and easily accessible customer support is available.
What is LamaPoll?
LamaPoll is a survey tool for creating online questionnaires. Our survey tool lets you create, run and analyse online questionnaires quickly and easily. Create your questionnaire in just a few steps, customise it for your organisation and conveniently invite customers or employees by email. An online questionnaire enables you to gather insights quickly and easily to improve customer or employee satisfaction. You can register for the LamaPoll survey tool free of charge and immediately create and run online surveys with up to 50 participants. If you need more responses for your online questionnaire, simply choose one of our plans: billed monthly, cancel any month. You can also choose from our online questionnaire templates and examples.
