A survey tool is, as the name suggests, a tool for creating surveys. But not all tools are alike. Our LamaPoll online survey tool is less like a simple hammer and more like a versatile Swiss Army knife. With LamaPoll, you can create not only traditional questionnaires and surveys that you can design, analyse and customise freely. You can also set up individual response paths, invite participants and analyse results in real time.
But that is only the beginning. LamaPoll’s real strength lies in its wide range of use cases. Whether you want to set up a legally compliant whistleblower protection form in accordance with the German Whistleblower Protection Act, regularly gauge the mood in your team with a pulse check, conduct a risk assessment digitally or create a personality test, LamaPoll covers all of these in a single tool. Special formats such as online quizzes and competitions or IQ and knowledge tests can also be created without programming knowledge.
Online surveys allow organisations to gather valuable feedback from employees and customers, collect opinions, expectations and ratings, or provide varied entertainment. Thanks to its wide range of applications, our survey tool can also be used as a feedback tool and for market and opinion research. Give it a try.
Our online white paper provides more information about the LamaPoll online survey tool:
Table of Contents
The right survey tool: LamaPoll
Choosing the right survey tool depends not only on what you want. Other factors may also influence your decision:
- Easy to use: Create your own surveys in just a few minutes, with no programming knowledge required.
- Attractive design: Use your own corporate colours, typography, logos, images and videos, with layouts adapted to mobile devices.
- User management: Work as a team on your survey projects with accessible teamwork.
- Individual response paths: Show and hide pages, questions and response options, and add jumps to pages.
- Dynamic placeholders & piping: Create questionnaires tailored to individual participants.
- Real-time charts: Automatic real-time analysis with chart types suited to individual questions.
- Professional analysis: Filter results by response behaviour and a wide range of segments.
- Data export in different formats: Excel, SPSS, extensive metadata and more.
- Proven survey tool: More than 100 million responses have already been collected and analysed with LamaPoll.
- Security: Full encryption in transit and at rest, plus hardened, certified server infrastructure.
- Data protection: 100% GDPR-compliant: German servers only, no US companies, no US CLOUD Act. Your data remains under European control.
- Accessibility: Surveys are accessible to all participants, with support for screen readers and assistive technologies.
- All features in detail »
We have already covered LamaPoll’s wide range of functions and the important topic of data protection. Now to a fundamental aspect: ease of use and usability for your survey participants. Only if participants can use the survey smoothly on all devices will you receive the responses your organisation needs.
This is where the details matter. Many providers struggle because numerous elements have to work together, such as the correct size of response options, the way the progress bar is calculated (by page or question, as a percentage or an absolute value), and accessible operation for all participants.
With more than 100 million responses analysed using LamaPoll, we have gained extensive experience of user behaviour. This has also allowed us to optimise less visible functions so that participants can complete your online survey without difficulty.
Accessible to all participants
A survey can only produce robust results if nobody is prevented from taking part by usability barriers. LamaPoll surveys are therefore designed to be accessible, with reference to WCAG and BITV, and are hosted on German servers in compliance with the GDPR. This allows people with disabilities to participate while keeping your data protected at all times. Naturally, the survey also displays correctly on every screen, from smartphones to 27-inch monitors. Here is an example of a questionnaire that works on every device:
The online survey tool: origins and development
The way surveys are conducted has changed fundamentally over recent decades. What once involved paper questionnaires, manual data entry and considerable organisational effort can now be done digitally, efficiently and almost in real time.
For a long time, written surveys, face-to-face interviews and telephone surveys were the main methods used to capture people’s opinions, experiences and needs. Traditional methods often reached their limits, particularly in customer surveys: high costs, long lead times and considerable analysis effort made it difficult to obtain up-to-date insights.
As internet use became more widespread, a new era of data collection began. Online surveys gave companies, research institutions and organisations entirely new ways to reach their target groups quickly and regardless of location. Initially, many experts were sceptical about this development. Questions were frequently raised about data quality, representativeness and acceptance of digital surveys.
Developments in recent years have shown, however, that online surveys are now among the most important methods used in market, opinion and social research. Millions of people use digital channels every day, making online surveys a powerful tool for collecting feedback, opinions and experiences.
Why online surveys are indispensable today
Organisations make decisions every day that need to be based on reliable information. Customer surveys, employee surveys, market research studies and academic research help reveal needs, expectations and desired changes.
This is precisely where modern survey research comes in: it helps answer why people make particular decisions, use products or want changes. The data collected provides a basis for sound analysis and strategic decisions.
A modern survey tool supports the entire process, from creating the questionnaire and conducting the survey through to statistical analysis of the results.
The shift to mobile surveys
The rise of smartphones and tablets has changed the use of digital services once again. Today, billions of people around the world access the internet using mobile devices. As a result, the requirements placed on modern online survey tools have also evolved.
Researchers began discussing the future importance of mobile devices for data collection at an early stage. For example, Professor Michael Bosnjak addressed the question of whether mobile research was the future in a webinar as early as 2013. In the years that followed, the mobile-first approach increasingly became standard practice for professional online surveys.
Today, participants expect a survey to be equally easy to use on smartphones, tablets and desktop computers. Mobile optimisation is therefore no longer an optional feature but a basic requirement for successful surveys.
Modern survey tools for businesses, research and organisations
Online survey tools can now be used to carry out a wide range of survey projects efficiently, including:
- Customer surveys
- Employee surveys
- Market research
- Opinion research
- Academic studies
- Evaluations
- Feedback surveys
- Event surveys
Digital data collection offers numerous advantages, including short fieldwork periods, automated analysis, broad reach and the ability to analyse and process results immediately.
Comparison with other survey tools
Choosing a survey tool is not easy. Search the web for the “best survey tool” using Google or another search engine and you will find results that include paid articles and filler content. Some feature offers that raise data-protection concerns, survey tools that read or process your data overseas, or simply low-quality survey tools. t3n, which should know better, presents a list consisting almost entirely of survey tools that are not GDPR-compliant (11 out of 12).
Tools such as Polldaddy and SurveyMonkey unfortunately offer little assurance of data-protection-compliant online surveys. Try LamaPoll for yourself: create a free LamaPoll account or start a free trial of our tool. All you need is an email address and a password. You are also welcome to create an account with apparently comparable tools. We are confident that you will notice the difference.
What is LamaPoll?
LamaPoll is a survey tool for creating employee surveys and employee satisfaction surveys online. With LamaPoll, you can create, conduct and analyse all types of employee surveys. Create your employee survey in just a few steps, adapt it to your organisation’s corporate design and invite employees conveniently by email or via your intranet. You can quickly gather insights to help improve employee satisfaction. You can register for our survey tool free of charge and immediately conduct surveys for up to 50 employees with no obligation. If you need more responses for your online employee survey questionnaire, simply use our monthly plans. You can also use our templates and example questionnaires for employee surveys.
