Why is questionnaire design important?
Design has a decisive effect on your response and drop-out rates, as well as on your image and how your organisation is perceived. You put considerable care into your website so that your customers form a particular impression of you. That is why the design of your questionnaire matters too. The same applies to your employees: to create a familiar environment, strengthen identification with your organisation and reduce uncertainty, your survey questionnaire should reflect your corporate style.
Our online survey tool lets you design your questionnaire freely:
- Customise fonts and font colours
- Set colours and backgrounds
- Embed images, logos and videos, including in place of response options
- Use CSS for more advanced customisation
The following points are important depending on the context and target group of the survey:
Design for employee surveys
For employee surveys, the organisation’s corporate design can create familiarity and strengthen recognition. Alternatively, a neutral design can be useful if you want to emphasise that the survey is being conducted using an external tool. This can support perceived anonymity.
Survey design for customer surveys
For customer surveys, a consistent corporate design helps participants clearly associate the survey with your organisation. The questionnaire therefore becomes part of your brand identity. See examples of different questionnaire designs here
What is LamaPoll?
LamaPoll is an online survey tool for creating employee surveys and measuring employee satisfaction. With us, you can create, conduct, and analyse all types of employee surveys.
Set up your employee survey in just a few steps, customise it with your company's corporate design, and invite your employees conveniently by email or via your intranet. You'll gather insights to boost employee satisfaction in no time. Sign up for free with our online survey tool. You can then run surveys for up to 50 employees immediately and with no obligation. If you need more responses for your online employee survey, simply use our monthly plans. You can also make use of our templates and examples for employee survey questionnaires.
