A website survey makes it possible to generate quantitative and qualitative customer feedback and is important for aligning the content and usability of your website with your customers' needs. Particularly during a website relaunch, it is advisable to gather feedback on the website – ideally in the form of a survey embedded directly on the site. Would you like to improve your website? Then simply use LamaPoll to create your own website feedback questionnaires that give you the information you need about your online presence.
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Advantages of a website survey
A website survey gives you not only figures but also feedback in text form – when you use open questions to ask about the needs, suggestions and wishes of your website users. This qualitative feedback has the advantage of providing very vivid, explanatory data. Even if you already gather important information about your website's usage behaviour through usage statistics, an online website survey is definitely worth recommending as a supplementary measure. A further advantage: your customers get the feeling of being involved in an optimisation or evaluation process – a good basis for customer retention.
LamaPoll enables various ways of running a website survey, including simply sharing the link on social media and – particularly suitable in this case – embedding the survey feedback directly on your company website, via an iframe and without much effort.
The advantages at a glance:
- qualitative feedback in the form of comments & wishes from users
- customer retention through customer participation
- presenting the survey directly on the website, via iframe embedding
A website's content and design should be geared towards users – after all, your online presence is THE calling card of your company. Website visitors are best placed to judge whether that user and customer focus succeeds. It is therefore advisable to gather website feedback in the form of a survey.
Running a website relaunch survey
A website survey is often used before or after a relaunch – and in both cases it is at least advisable.
A survey before the website relaunch lets you identify customer wishes and needs and plan and carry out the relaunch itself on that basis. A website survey before the relaunch resembles a detailed requirements analysis and can lead into an A/B test, in which test participants, each assigned to a group A or B, are shown a draft version of the website. The version with the higher conversion rate wins the A/B test and is then implemented.
Once a website relaunch has taken place, gathering feedback on it afterwards is an important means of evaluating the marketing measure. Data from analytics tools such as Google Analytics already provides information on this; however, your customers' opinion should not be underestimated. To what extent has the customer focus succeeded? The questionnaire for a survey on the new website can be short and focus only on certain areas of the site, for example. After the relaunch is BEFORE the next relaunch: all the feedback you generate here can and should be collected for improvements – or indeed for the next relaunch.
Feel free to use our two website relaunch questionnaire templates: we have prepared both a very short and a more detailed version for you. You can copy both templates into your LamaPoll account by clicking the “Use” link and then customise them there as required.
Evaluate website usability with a survey
A website’s usability and user experience — the overall experience of using it — have a direct impact on how the website is used and how the product or brand is perceived. Do you know how users rate your website’s usability and user experience? If not, a website survey enables you to ask your customers directly. Possible questions include:
- reasons for using the website
- the content presented, for example: can you find the information you are looking for?
- the design
- frequency of use
- likelihood of recommending the website (NPS)
Assess a website’s image through feedback
Image analysis is closely linked to measuring user experience. How do users perceive and experience our website? A website survey is an effective way to answer questions about your website’s image. One method of measuring attitudes is particularly suitable here: the semantic differential, a question type also available in LamaPoll.
Semantic differential:
The semantic differential, also known as the polarity profile, originated in psychology. It was developed as a method for determining people’s attitudes towards particular terms and issues.
The semantic differential is a scale-based question type that uses opposing poles. Opposing statements, usually pairs of adjectives, appear at either end of the scale: interesting – boring, old-fashioned – on-trend … Respondents select a point on a continuum, which can also be displayed as a slider in LamaPoll.
Tips for a website feedback survey
