Use a prize draw as an incentive in your customer survey
Regardless of the objective of the customer survey, including a prize draw gives customers a strong incentive to participate. This allows you to achieve several things at once: customer satisfaction increases because customers have the opportunity to express their views and make a difference. Winning a prize increases satisfaction even further. A linked prize draw also generally increases the response rate of the customer survey.
Tip: Prize draws with a spectacular top prize, where a single customer can win a round-the-world trip, a house or a luxury car, are often overrated. Several smaller prizes, such as a voucher or a product sample sent by post, are generally much better. This means that many more customers will ultimately be satisfied.
When running a prize draw as part of a customer survey, it is important to consider how you handle customer data. If you ask customers for personal details for the prize draw, such as their name, email address or postal address, these details should not be stored together with all the other results, as anonymity can otherwise no longer be guaranteed. Find out more about data protection in customer surveys.
You can find detailed instructions on how to combine a customer survey with a prize draw while maintaining anonymity in our Help Centre.
Reasons for including prize draws in customer surveys:
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Customer satisfaction
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High participation and response rates
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Wide reach and online sharing
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Greater awareness and publicity as a result
Tips for prize draws in customer surveys:
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Draw attention to the prize draw in the invitation and on the survey’s start page
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Images and photos of the potential prize increase customers’ willingness to participate
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Smaller prizes for all or many customers are often better than a single top prize
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Make sure that the prize draw does not compromise anonymity and communicate this clearly – with the right survey tool, you can combine a prize draw with an anonymous survey.
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Besides prize draws, an online quiz is another good way to entertain customers. Create an online quiz with LamaPoll in no time.
