Example topics for a customer survey
As already mentioned, customer surveys can vary greatly depending on the objective, customer group and location of the survey. The survey method (online, offline, in person, etc.), its objective (satisfaction, product improvement, entertainment, etc.), the survey tool used and the customer segment all influence the type of customer survey.
Some examples of customer surveys:
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Customer satisfaction survey
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As part of complaint management
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At the point of sale (for example, on an iPad on site)
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About delivery terms (for example, a link to the survey is sent with the product)
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Customer survey about a product
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Benchmarks
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Survey about quality, packaging, applications and price
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Customer survey for entertainment (to increase the time spent on your website and provide added value)
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Online quiz
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Online personality questionnaire
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IQ test
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Prize draw
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