Embed customer surveys on your website
Here, you can learn how to embed a survey on your own website with ease. Whether it is a customer satisfaction survey, prize draw, quiz or online form, LamaPoll lets you integrate any customer survey into your company website via an iframe in just a few steps – either as a pop-up or within a fixed area. Take survey participants directly to the questions on your website without requiring them to click a link first, creating both trust and a more dynamic experience.
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Easily embed an online survey on your website using an iframe
An iframe allows external content such as an online survey to appear on a website as though it had been created by the website operator, rather than merely providing a link to it. It is therefore not immediately apparent that the survey was actually created using an external service provider; the integration conceals this elegantly. If you have created your online survey with LamaPoll and want it to remain closely associated with your organisation, embedding it on your own website using an iframe is well worth considering.
Our tool lets you embed the iframe in just a few steps: define the pages on which it should appear and choose your preferred display format. Our Help Centre explains exactly how it works. The survey is then embedded through your content management system, and we also provide guidance for this process.
Consider the following example: a local authority wants to survey citizens online about current local policy issues to strengthen public participation. How can it present the questions quickly, in a citizen-friendly way and in its corporate design to a largely unknown target group? The solution: LamaPoll lets you present a citizen survey on your own website using an iframe. Participants see the first questions immediately rather than a small link that they must click first.
Embed a survey on your website – a shorter route to customer feedback
Embedding a survey on your website shortens the route to participation. This is particularly valuable when the usual method of inviting participants by email is not possible. If no email distribution list is available for a customer or citizen survey, or legal restrictions prevent you from contacting people directly, displaying the survey on your organisation’s website is an ideal distribution method.
When an online survey is displayed on a website using an iframe, customers see the first questions immediately without having to click a link first. A link displaying an unfamiliar URL may cause confusion and create a barrier to responding straight away.
TIP: Embedding your online survey directly on your website creates trust, enables faster interaction with participants and therefore increases the chance of receiving more responses.
Advantages of embedding surveys on your website using an iframe:
Embedding an iframe on your own website – examples
Do you work in marketing or sales? Excellent. Embedding online surveys on websites is particularly useful for marketing campaigns and lead generation: whether you want to obtain customer feedback or encourage customers to register for your services, it makes sense to take them directly where you want them to be – your website.
Examples:
Customer satisfaction survey
If you want to measure customer satisfaction while saving time and money, an online customer satisfaction survey is an ideal choice. A concise questionnaire with engaging elements, embedded on your company website as well as distributed through other channels, gives you a good chance of achieving a high response rate:
Prize draw
As part of your customer acquisition activities, you could use LamaPoll to create a prize draw and present it directly on your company website or online shop. You can also display it in a dedicated pop-up and control when, where and how often it appears. This builds trust among prospective customers: they do not have to wonder who LamaPoll is and do not see an unfamiliar URL – your website remains the focus. It is also worth remembering that linking a prize draw to a customer survey increases the likelihood of a high participation rate and, if required, provides you with contact details.
Quiz and voting
LamaPoll also lets you embed a quiz or vote on your company website or intranet using an iframe. Both can spark curiosity and excitement among respondents. Question types such as live results allow you to show participants the results of the quiz or vote immediately. Add a dynamic element to your website with your next customer quiz. This approach is likely to generate more participation than posting solely on social media.
Embed surveys on your website – more options
Website relaunch survey
Have you redesigned your website and want to find out whether the changes have been received positively? Simply create an online survey and ask visitors for their impressions. After all, your customers are the people who must interact with the new user interface and other interface design components and find their way around your website’s navigation. An embedded survey lets you obtain direct feedback from your target group and make changes or improvements where necessary.
Conventional analytics tools can generally show you where the user experience is less than ideal. A direct user survey also reveals why visitors like the redesigned website, or where and why they do not.
You can find further information, examples and questionnaire templates for surveys following a website relaunch here: customer feedback on your website.
Online forms
Online forms, such as registration or sign-up forms, are equally important for marketing and sales. LamaPoll is primarily survey software, but our tool also lets you create online forms for events or account registration quickly and easily and embed them on your website. One major advantage is that you retain full control. There is no need to wait for external developers to create the form, and you have complete control over the URL when embedding it on your website: simply create a subpage in your CMS and embed the form there. You can find further information, templates and examples here: online forms.
TIP: Use our questionnaire templates as a guide. You can add the free templates and example surveys to your own account with a single click and customise them as required.
