Writing a customer survey invitation
Your invitation can influence whether customers take part in your survey. It should quickly explain what the survey is about, how long it will take and why their feedback matters.
Keep the following points in mind:
- Keep the invitation friendly, genuine and brief. The key information should be easy to understand at a glance.
- Be honest about how long the customer survey will take. If you call it a five-minute survey but have created an extensive 30-page questionnaire, you will lose credibility.
- Briefly explain why you are running the survey and how the feedback will be used.
- Clearly explain whether the survey is anonymous and how the information provided will be handled. If further data protection information is required, you can link to it separately.
- Name a contact person for questions and provide their contact details.
- Where appropriate, include a deadline for taking part so customers know how long they have to respond.
- Use a clear call to action that leads directly to the survey, for example “Take part now” or “Go to the customer survey”.
- Only promise specific improvements or follow-up action if these are genuinely planned. This makes the invitation more credible.
- If you are running a prize draw as part of the survey, mention it. LamaPoll also allows you to include a prize draw in an anonymous survey.
- Example invitation for an employee survey
Example customer survey invitation
Dear [Name],
Your opinion matters to us. With this short customer survey, we would like to understand what is already working well and where we can improve our offer for you.
The survey takes around [X] minutes to complete. Your responses will be analysed [anonymously / confidentially].
Take part in the survey:
[Survey link]
Please take part by [date].
If you have any questions about the survey, please contact [name, contact details].
Thank you for your support.
