Once you have defined the objectives of the customer survey, identified the right questions and response options, decided on the location, duration and design of the customer survey, and found the right software, it is time to put it into practice.
The next step is to create the customer survey. You can commission someone to do this for you. However, it is far better to build up the expertise and create the customer survey yourself so that you can adapt, change and improve it at any time. You can also copy and repeat the survey whenever you wish. You do not need any programming skills. With the right tool, the interface is intuitive, and free support is available in German.
Customer surveys are valuable and important!
Simply by creating and conducting a customer survey, you increase satisfaction and strengthen customer loyalty. Your customers see that their opinions are valued and that they can make a difference.
Creating a customer survey: the six golden rules
Create a customer survey in just a few steps:
- Create the survey pages — one page can work well for a small number of questions because customers can see them all at once. In most cases, however, several pages are better, including an introduction and a final page.
- Add a welcome message as a text block on the first page — include a contact person, the survey duration and, where appropriate, its objectives.
- Adapt the design — colours, logo, font and background.
- Add the questions — ideally one or two per page so that customers do not need to scroll.
- Configure the logic — conditional visibility and skip logic.
- Create the final page — "Thank you for taking part in the survey."
- Define the survey settings — open, closed, password-protected or anonymous.
- Launch the customer survey
- Invite colleagues to test it
- Act on the test feedback and then launch the customer survey for your customers.
The preview button is your friend!
Do not forget: the preview button is your friend. Never launch without testing first. Test the customer survey with several colleagues. Invite yourself and check the survey. Once the customer survey has started, you can no longer make major changes.
Also read the following chapters: The most important customer survey tips, Conducting a customer survey, Optimising a customer survey, Formulating questions
What is LamaPoll?
LamaPoll is a survey tool for creating online surveys and questionnaires on the web. With us you can easily create, run and analyse any kind of questionnaire for customer surveys online. Build your customer survey questionnaire in just a few steps, adapt it to your company's corporate design, invite your customers conveniently by email and gather insights to increase customer satisfaction. With our survey tool you can sign up for free and run surveys with up to 50 participants right away and without obligation. If you need more responses for your online survey questionnaire, simply use our monthly plans. Our templates and examples of customer survey questionnaires are also available to you.
