Internal evaluation: assessing school development on a sound basis

Internal evaluation is particularly relevant to educational institutions such as schools when they need to assess development processes on a sound basis. Evaluations can support development initiatives and assess them upon completion; they also provide the evidence needed for informed decisions. This makes it possible to measure and analyse the effectiveness of ongoing school development processes. The following sections explain where and how internal evaluation can be used, which criteria need to be considered and which methods are suitable for evaluating development initiatives successfully. A practical example also illustrates how to carry out an internal evaluation as part of a school development process.

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What is evaluation?

Evaluation is the systematic collection and analysis of data with the aim of making informed decisions and judgements that are based on criteria, well founded and transparent. Evaluation seeks to provide an objective assessment. Pure feedback, by contrast, is a person’s subjective response.

In school development processes, evaluations are therefore carried out to enable informed assessments based on the data collected. An evaluation and subsequent analysis may cover various areas of school development (teaching, staff and organisation) and can take place before, during or after the overall process, or individual stages within it.

Internal evaluation and the management of school development

The aim of internal evaluation in education is evidence-based school and teaching development. Internal evaluation systematically explores key questions that are relevant to improving quality at the school.

Internal evaluation is used for:

  1. baseline analysis (taking stock of a selected area),
  2. process evaluation (supporting a development initiative), and
  3. outcome evaluation (a final assessment of the development initiative).

Evaluation promotes internal cooperation and communication, helps identify areas for development, supports informed decision-making and clarifies objectives for everyone involved. Internal evaluations carried out as part of school development processes enable continuous, data-driven management and improvement.

Evaluating school development: areas and use cases

School development encompasses various aspects that have a significant influence on the quality of educational institutions. Development processes should address organisational development, staff development and, not least, teaching development.

The three areas of school development (including use cases):

  • Organisation (evaluating the school programme, committees, management, communication, external relations and work with external stakeholders, etc.)
  • Staff (evaluating professional development, self-perception and external perception, teachers and school leadership; personal reflection on teaching and leadership practice; feedback such as 90° and 180° feedback)
  • Teaching (evaluation focusing on school climate, school culture, the assessment and development of teaching, individual support, language support, gifted education, etc.)

Target groups therefore vary depending on the area and purpose. They may include pupils, teachers, school support associations, parents, external and internal service providers, partner schools and cooperation partners.

Questionnaires in internal school evaluation

Online questionnaires are frequently used for internal school evaluation. They can be used both when planning development processes and to support an ongoing process. Once a development process or an individual stage has been completed, questionnaire-based evaluation is also generally used to conduct a final assessment.

Uses of questionnaires in process evaluation:

  1. During planning: evaluate the common basis (objectives, resources and key figures)
  2. Before or during implementation: evaluate conditions, communication, cooperation and coordination; conduct a pulse check
  3. For qualitative evaluation during the process: have milestones been reached? Are we still on track? Is the schedule working?
  4. Process evaluation after completion: were the objectives achieved? Are follow-up actions necessary? Assessment and reassessment

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Methods of school evaluation

Various methods can provide the basis for assessing school development processes. The most common methods used in internal evaluations include online data collection in the form of surveys and questionnaires, interviews, observations and workshops. Paper-and-pencil surveys, by contrast, are considered outdated. They offer no advantages over online evaluations, while creating unnecessary costs and taking more time.

The following sections present established evaluation methods, with examples and their respective advantages and disadvantages.

Online evaluation

Examples: opinion surveys; assessments of projects, teaching, concepts and processes; self-perception and external perception; satisfaction surveys; qualitative and quantitative evaluation.

AdvantagesDisadvantages
  • Standardisation: suitable for comparisons over time or between groups.
  • Flexibility: adaptable to different target groups and question formats.
  • Scalability: supports a large number of surveys.
  • Cost: low costs due to limited resource requirements.
  • Time: substantial time savings when creating questionnaires (digital format, templates, etc.), conducting surveys (instant delivery) and analysing results (data is available digitally and can be analysed and exported).
  • Anonymity: encourages honest responses.
  • Efficiency: reaches many people with little effort.
  • Quick, straightforward feedback loops such as pulse checks are possible, as are in-depth, complex surveys with individually tailored response paths.
  • Understanding the questions: respondents may misunderstand questions or find terms unclear.

Interviews

Examples: guided interviews with pupils, such as “What do you value about the school climate?”; group discussions with teachers; interviews with parents.

AdvantagesDisadvantages
  • Flexibility: questions can be adapted and explored in greater depth.
  • Personal interaction: encourages open communication.
  • Qualitative depth: provides detailed insights into opinions, needs and underlying reasons.
  • Time-consuming: planning, conducting and analysing interviews takes considerable time.
  • Lack of anonymity.
  • Only a small number of respondents can be included.
  • Cost-intensive: trained interviewers and organisation require substantial resources.
  • Subjectivity: responses may be influenced by the questioning technique or the relationship with the interviewer.
  • Limited comparability and repeatability, particularly as interviews become more individualised.

Observations

Examples: classroom observations; observations in the playground, such as social behaviour and peer mediation; break-time activities; group work.

AdvantagesDisadvantages
  • Immediacy: records behaviour and processes directly.
  • Complementary evidence: provides context for other methods, for example by comparing observations with questionnaire responses.
  • Visual impressions: captures non-verbal elements.
  • Reactivity: people may change their behaviour when they know they are being observed.
  • Subjectivity: perception and interpretation depend heavily on the observer.
  • Documentation effort: requires a clear structure and thorough preparation.
  • Limited depth: does not explain underlying reasons or motives.

Workshops

Examples: a workshop with pupils, parents and teachers to develop a new homework policy; an inclusion focus group to collect perspectives and ideas; a facilitated session to identify ideas for improving all-day provision.

AdvantagesDisadvantages
  • Participation: everyone involved can actively contribute their perspective.
  • Creativity: group work encourages innovative solutions.
  • Team dynamics: strengthens the sense of community and promotes acceptance.
  • Dominance by individuals: louder voices may drown out quieter participants.
  • Dependent on facilitation: poor facilitation can lead to confusion or inefficiency.
  • Time commitment: preparation and delivery are intensive.
  • Acceptance problems.
  • Subjectivity when assessing complex observations.

Avoidable mistakes in evaluations

  • Perfectionism: an evaluation is not a doctoral thesis. The final 10 per cent is not always decisive. Evaluation is an ongoing process of repeated reassessment and optimisation, and it rarely starts out perfect.
  • “Evaluation washing”: much like greenwashing, where marketing creates a misleading impression of sustainability, evaluations sometimes deliberately exclude problem areas to produce a “clean” result. Weaknesses and problem areas are precisely what should be evaluated.
  • Collecting data for its own sake: assess the value of every question before asking it. How will the results be used? Can they support decisions or lead to action, or are they merely satisfying curiosity?
  • Interpreting results: distinguish causation from correlation. Keep it simple and avoid multivariate hypotheses.
  • Lack of communication: if participants do not know the objective, they are less likely to engage.
  • Evaluation as an end in itself: if no actions are derived and implemented, the evaluation can have negative consequences.
  • No adaptation to the target group: pupils and teachers are addressed in the same way.

Internal evaluations: points to consider

  • GDPR: pupils, parents and teachers are data-sensitive target groups.
  • Planning: investing in planning sustainably reduces the effort required for data collection, analysis and assessment.
  • Data security: information such as pupils’ contact details and teacher assessments requires protection.
  • Consequences: derive and implement actions. When planning, consider the available scope for action and focus on realistic, feasible measures.
  • Transparency: communicate the results.
  • Evaluation: only evaluate something if it can be shaped through realistic action and if it can contribute relevant evidence to decision-making.

LamaPoll as an evaluation tool

  • Easy and convenient to use.
  • Wide range of applications: LamaPoll is versatile and adaptable, enabling you to create and conduct forms, live votes, complex surveys, quick regular pulse checks and more. It adds value across all areas and for all stakeholders.
  • Secure: encrypted, hardened, scalable, proven, independently audited and certified (TÜV, TISAX).
  • Data protection compliant: servers and data processing in Germany, German subcontractors, the need-to-know principle, and internal and external staff training.
  • Attractive design: online, responsive, all question types and dynamic questionnaires.
  • Real-time analysis: automatic results analysis in charts and tables, with filters, comparisons and more.
  • Personal support included, by phone and email.

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Evaluating a school development process: the “digital teaching” example

Although almost all methods, perhaps with the exception of online evaluation, have disadvantages, combining several methods can be useful. The following example outlines an evaluation accompanying a school development process. Its objective is to improve the digital teaching infrastructure, using an online survey as the primary method, supported by observations and workshops.

Before this, the objectives themselves should be assessed, for example against the SMART criteria.

Objective

  • Improve the digital teaching infrastructure.
  • Evaluation objective: examine the acceptance and use of tablets in lessons.

Methods

  • Online questionnaires to assess how satisfied teachers and pupils are with the use of tablets.
  • Classroom observations to assess how tablets are integrated into lessons.
  • Workshops with teachers to discuss challenges and suggestions for improvement.

Schedule

  • Evaluation in three phases: at the beginning, after three months and at the end of the school year.

Questionnaire examples and templates for educational institutions, education providers and other providers of continuing education, retraining and professional development can be found in our section on questionnaire templates for education.

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What is LamaPoll?

LamaPoll is an online survey tool for creating employee surveys and measuring employee satisfaction. With us, you can create, conduct, and analyse all types of employee surveys.
Set up your employee survey in just a few steps, customise it with your company's corporate design, and invite your employees conveniently by email or via your intranet. You'll gather insights to boost employee satisfaction in no time. Sign up for free with our online survey tool. You can then run surveys for up to 50 employees immediately and with no obligation. If you need more responses for your online employee survey, simply use our monthly plans. You can also make use of our templates and examples for employee survey questionnaires.

Last updated on October 2, 2026


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