No clear goal is the most common and most damaging mistake in online surveys. If you start without a defined research question, you end up with data you cannot act on. Before you write the first question, be clear about what you want to find out and what you will do with the result.
Goal first, questions second
Write down which decision the survey should support. Every question has to serve that goal. A simple test: for each question, note what you would do with the answer. If nothing comes to mind, drop the question.
From goal to the right question
A vague goal leads to vague questions. “How satisfied are our customers?” is too broad as a goal. Better: “Do we want to expand our support? Then we need to know how satisfied customers are with our response time.” A concrete goal almost dictates what to ask and what to leave out.
Fewer questions, better aimed
A sharp goal keeps the survey short, because unnecessary questions fall away on their own. For more on keeping the questionnaire lean, see Too Many Questions.
What is LamaPoll?
LamaPoll is an online survey tool for creating employee surveys and measuring employee satisfaction. With us, you can create, conduct, and analyse all types of employee surveys.
Set up your employee survey in just a few steps, customise it with your company's corporate design, and invite your employees conveniently by email or via your intranet. You'll gather insights to boost employee satisfaction in no time. Sign up for free with our online survey tool. You can then run surveys for up to 50 employees immediately and with no obligation. If you need more responses for your online employee survey, simply use our monthly plans. You can also make use of our templates and examples for employee survey questionnaires.
