Expert Tips for Professional Online Surveys

Tips and recommendations for professional online surveys

To help you get the most out of your survey projects, each section of our site explains the key aspects of the survey type in question, offers practical tips and provides free questionnaire templates. On the following pages you will also find recommendations we have gathered from experts: from survey goals and questionnaire optimisation to project management and reporting.

The author of our “Expert Tips” is Elisabeth Kerkhoff, a graduate social scientist who supports companies across all industries in carrying out their survey projects. Benefit from her expertise and use these recommendations from practice as your guide.

Expert tips at a glance

Survey goals

What do you want to know, from whom, and why? Pin down your key questions, then make them more specific step by step. And to keep your set of questions focused, outline the areas where you can take action while you are still planning your survey.

More tips on survey goals ›

Optimising your questionnaire

The perfect questionnaire may not exist (yet), but there is a lot you can do to run a first-class survey, starting with precisely worded questions, clear answer categories and the right mix of closed and open questions.

More tips on optimising your questionnaire ›

Questionnaire flow

A questionnaire should motivate respondents and give them the most positive survey experience possible. The key is a smooth flow of questions, backed by well-planned branching and a clear layout.

More tips on questionnaire flow ›

Project management

A survey project is usually more than “just running a quick online survey”, so a systematic project plan helps enormously. Remember to involve all relevant stakeholders and develop a plan for promoting your survey.

More tips on project management ›

Reporting

When you create a report, make sure it is meaningful and easy to understand. Start with the basic questions: Who is your audience? What questions and expectations do they have? What is the report for, and what value does it add?

Analysing and presenting survey results ›

kerkhoff@extern.lamapoll.de

Create an online survey

Would you like professional support with your survey project? Benefit from our many years of experience and our excellent network. Find out more here: Services and support for your online surveys

Looking for specific use cases or want to learn more about the features for creating surveys? Our Helpdesk offers detailed guides, selected use cases and descriptions of the key features for creating, running and analysing customer and employee surveys.

What is LamaPoll?

LamaPoll is a survey tool for creating online questionnaires. Our survey tool lets you create, run and analyse online questionnaires quickly and easily. Create your questionnaire in just a few steps, customise it for your organisation and conveniently invite customers or employees by email. An online questionnaire enables you to gather insights quickly and easily to improve customer or employee satisfaction. You can register for the LamaPoll survey tool free of charge and immediately create and run online surveys with up to 50 participants. If you need more responses for your online questionnaire, simply choose one of our plans: billed monthly, cancel any month. You can also choose from our online questionnaire templates and examples.