Too many questions are another common mistake in online surveys. “While the respondent is here, I might as well ask everything,” many people think. For a successful survey the opposite is true: ask only what is essential. The focus should be on the questions that are particularly relevant or contentious for you.
Do not ask everything at once
Your answer options must be complete, but your questions do not have to cover every conceivable dimension.
- Wrong: having every property of a website rated at once, that is layout, usability, design, content, loading time, currency, navigation and so on.
- Right: focus on the few decisive points.
Few questions per page
Spread your questions across manageable pages. One to three questions per page is usually enough. Endless scrolling down a single long page puts respondents off and lowers your completion rate.
Tip: start with a question about relevance, such as “What matters most to you?”. Then have only the points marked as important rated. Why should anyone rate something that does not matter to them? This way the questionnaire gets shorter for each respondent while your data quality stays the same or even improves.
Careful: too many questions lead to disorientation, high drop-out rates and boredom. The result is clicks without reading and frustrated respondents.
For how long a survey may be overall, see Surveys That Are Too Long.
What is LamaPoll?
LamaPoll is an online survey tool for creating employee surveys and measuring employee satisfaction. With us, you can create, conduct, and analyse all types of employee surveys.
Set up your employee survey in just a few steps, customise it with your company's corporate design, and invite your employees conveniently by email or via your intranet. You'll gather insights to boost employee satisfaction in no time. Sign up for free with our online survey tool. You can then run surveys for up to 50 employees immediately and with no obligation. If you need more responses for your online employee survey, simply use our monthly plans. You can also make use of our templates and examples for employee survey questionnaires.
