How to write a questionnaire cover letter
First impressions matter, and your survey is no exception. The cover letter on your questionnaire's start page (welcome page) is the first thing participants see. If invitees form a positive first impression of your survey project, they are more likely to take part. Mistakes at this stage are therefore particularly serious: participants may drop out before submitting a single answer.
Create a positive, reassuring atmosphere that suggests an enjoyable experience rather than hard work and encourages participants to continue. Communicate in a friendly and informative way, build trust and spark interest. We know that is easier said than done!
However, following a few important rules when writing your questionnaire cover letter will take you a long way. With LamaPoll, our survey tool, you can customise the welcome page and, of course, every subsequent page. You can even address participants personally.
Follow these rules when writing your questionnaire cover letter:
- Keep it brief and easy to understand
- Address the participant personally (for example, Dear Ms Smith)
- Answer the most important questions participants may have in advance
- Include information about anonymity and data protection
- Where applicable, mention prize draws, incentives or similar benefits
What is LamaPoll?
LamaPoll is a survey tool for creating online questionnaires. Our survey tool lets you create, run and analyse online questionnaires quickly and easily. Create your questionnaire in just a few steps, customise it for your organisation and conveniently invite customers or employees by email. An online questionnaire enables you to gather insights quickly and easily to improve customer or employee satisfaction. You can register for the LamaPoll survey tool free of charge and immediately create and run online surveys with up to 50 participants. If you need more responses for your online questionnaire, simply choose one of our plans: billed monthly, cancel any month. You can also choose from our online questionnaire templates and examples.
