Questionnaire structure

A clear questionnaire structure

Regardless of the topic and context, questionnaires tend to follow a similar structure. Customer and employee questionnaires, and even specialised formats such as IQ tests or online quizzes, generally begin with a cover letter, present the core content in the main section and end with a specific closing section. We have compiled a set of rules and tips for each part.

Key questions for structuring a questionnaire effectively:

  • What should be included in the questionnaire cover letter?
  • Should demographic questions come at the beginning or the end?
  • Is the high hurdle technique useful, and what exactly is it?

In the following sections of our website, we explain the key considerations and the typical structure of a questionnaire, as well as providing guidance on using our survey tool. We have also compiled a wide range of practical questionnaire templates that you can copy to your account with one click, customise as you wish, adapt to your needs and use immediately.

Questionnaire examples and templates

What is LamaPoll?

LamaPoll is a survey tool for creating online questionnaires. Our survey tool lets you create, run and analyse online questionnaires quickly and easily. Create your questionnaire in just a few steps, customise it for your organisation and conveniently invite customers or employees by email. An online questionnaire enables you to gather insights quickly and easily to improve customer or employee satisfaction. You can register for the LamaPoll survey tool free of charge and immediately create and run online surveys with up to 50 participants. If you need more responses for your online questionnaire, simply choose one of our plans: billed monthly, cancel any month. You can also choose from our online questionnaire templates and examples.

Last updated on October 2, 2026


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