A pulse survey is particularly useful when the working environment is dynamic and changes regularly. It does not matter whether these changes are caused by internal measures, the nature of the business or external pressures. This is where pulse surveys show their strengths: they can be repeated easily and with relatively little effort, making it possible to measure the effects of change and respond effectively. However, this is not the only reason to conduct a pulse survey.
Other reasons for conducting a pulse survey may include:
- Not enough time for extensive surveys
- Excessive demands on employees
- Insufficient specialist knowledge among employees
- Mental and physical strain in the workplace
- Long working hours, insufficient breaks, etc.
- Collecting and developing ideas within the organisation
- Change management
Pulse surveys help organisations make adjustments during ongoing change processes. Continuous employee feedback can therefore be an important factor in the success of change initiatives. You can also use our questionnaire templates for a traditional employee survey.
Example: Ask the right question with a “Question of the Day”
Because pulse surveys are repeated regularly and provide up-to-date feedback, they are well suited to topics that are currently relevant or pressing within the organisation. An employee survey can also be linked to a specific theme of the day. Use direct, proactive questions to engage employees during your online survey.
Keep in mind: employees can act as advocates for the organisation, see their future with it and make an important contribution to its success.
