Survey methods in online market research

In market research, survey methods can be distinguished by the type of interaction:

  • Telephone surveys
  • Paper-based surveys
  • Face-to-face surveys
  • Online surveys
  • Hybrid methods (CATI, CASI, CAPI)

Each method has advantages and disadvantages. Online surveys are the cheapest, fastest and most secure method. They make it easy to reach large numbers of respondents quickly and securely, with a higher response rate than paper-based surveys. Online surveys also make it straightforward to process, analyse and present large volumes of data, for example with the LamaPoll online survey tool.

What is LamaPoll?

LamaPoll is a survey tool for creating online questionnaires. Our survey tool lets you create, run and analyse online questionnaires quickly and easily. Create your questionnaire in just a few steps, customise it for your organisation and conveniently invite customers or employees by email. An online questionnaire enables you to gather insights quickly and easily to improve customer or employee satisfaction. You can register for the LamaPoll survey tool free of charge and immediately create and run online surveys with up to 50 participants. If you need more responses for your online questionnaire, simply choose one of our plans: billed monthly, cancel any month. You can also choose from our online questionnaire templates and examples.

Online market research survey methods with LamaPoll

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Last updated on October 2, 2026


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