8 milestones in an online market research project
Every market research project is unique, but most follow a similar process.
Here are the 8 milestones:
Table of Contents
1. Analyse the current situation
The starting point for market research is the need for information. Information becomes necessary when you are facing a problem or want to take advantage of an opportunity. In some areas, such as customer satisfaction, there is an almost continuous need for information. This should therefore be addressed regularly and strategically through market research.
2. Define the objectives
Everything else depends on your objectives: the medium, target group, research method, interpretation of the results and the actions derived from them. Without clear objectives, efficient action is difficult. Allow sufficient time for this phase.
3. Develop the concept
This is where the objectives and approach are defined in detail. Ask yourself: What do I want to know? Who can provide this information? How large should the sample be? Key considerations include the timeframe, scope and content.
4. Create the questionnaire
Remember that questionnaire design has its pitfalls. Are data protection requirements being met? Can all questions be implemented? Even factors that may seem less important, such as layout, design and media elements, can have a major impact on the response rate and therefore on the information obtained.
5. Conduct the online market research survey
As with recruitment, communication during a market research survey is very important. Key information to communicate includes the objectives, data protection information, start and end dates, a contact person and email address, and any incentives. With LamaPoll, you can view and work with live results while the survey is still running.
6. Analyse the data
Data analysis confirms or rejects the hypotheses defined in advance. The data collected is then used to plan actions according to the objective and subject of the project. Conducting the project online has particular advantages here: analysis is computer-assisted, fast, available in real time, presented graphically and avoids manual data-entry errors when the right survey tool is used.
7. Interpret and present the results
Depending on the objective of the survey, suitable evidence-based recommendations for action can be derived.
8. Take action
Even the best data is of little value if you do not act on it. Depending on the subject, for example customer satisfaction, ongoing data collection can be useful for assessing how well the actions have been implemented.
What is LamaPoll?
LamaPoll is a survey tool for creating online questionnaires. Our survey tool lets you create, run and analyse online questionnaires quickly and easily. Create your questionnaire in just a few steps, customise it for your organisation and conveniently invite customers or employees by email. An online questionnaire enables you to gather insights quickly and easily to improve customer or employee satisfaction. You can register for the LamaPoll survey tool free of charge and immediately create and run online surveys with up to 50 participants. If you need more responses for your online questionnaire, simply choose one of our plans: billed monthly, cancel any month. You can also choose from our online questionnaire templates and examples.
