Online surveys are often completed on smartphones or tablets, particularly visitor surveys at trade fairs and museums or patient surveys in hospitals. In these situations, one thing is essential for a positive user experience: responsive design. Surveys created with LamaPoll are optimised for all devices. Respondents get an optimal view of the survey and all response options on any device and can complete the survey intuitively.
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Mobile online surveys are particularly useful for visitor surveys, whether among patients in hospitals, visitors to museums and theatres, or customers at trade fair stands. Valuable feedback for improvements or a change of direction can be collected directly on site as a snapshot of the “moment of truth”. Visitors can simply take part on their smartphone, for example by scanning a QR code containing the survey link. A feedback terminal is another good option for mobile surveys. In this case, the survey can be configured to return directly to the beginning after each respondent has finished, creating a continuous loop for successive participants.
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Uses for mobile surveys
Trade fair stand surveys: customer surveys at trade fairs
A trade fair presence gives you the opportunity to acquire new customers and present your products. Evaluating your presence afterwards is worthwhile, especially if you are already planning to exhibit at future trade fairs. An effective evaluation method is a trade fair stand survey, a customer survey conducted directly at your stand.
All you need is a stable internet connection and suitable devices, such as tablets. LamaPoll makes everything else easy, including analysing the trade fair survey results: create a short feedback questionnaire in your company's corporate design and use settings that allow the survey to run continuously at the terminal. Trade fair visitors can respond one after another. As soon as one person submits their feedback, the beginning of the survey is displayed again for the next visitor.
We have a template ready for your trade fair stand survey. You can use it as it is by copying it to your LamaPoll account via the “Use” link, or customise it to suit your needs:
Tip: Combine your trade fair survey with a prize competition to provide an additional incentive to participate and increase the response rate.
A trade fair stand survey created with our tool requires certain settings. Our Helpdesk explains how to configure them.
An online survey with LamaPoll can also support the preparation phase before a trade fair, for example with a customer needs analysis. This is generally not a planned mobile visitor survey, but a conventional customer survey. Customers can, of course, still submit their responses on the go using a smartphone.
To plan and shape your trade fair presence around your customers as closely as possible, you can conduct a customer survey in advance, for example to find out what information they need about particular products or services. You could also use a contact form before the event to arrange appointments: are customers already interested in booking a specific time to meet a member of your stand team?
Patient surveys
For hospitals, clinics and medical practices, patient surveys are an effective way to determine patients' satisfaction and opinions. Patient satisfaction surveys can support quality assurance and improvement. Once data on patient satisfaction is available, for example regarding care and hospital staff, it can be used to initiate improvements or reinforce successful practices as part of organisational development.
Patient surveys in clinics and hospitals often focus on inpatient stays. Possible topics include:
- Reasons for choosing the hospital or clinic
- Assessment of facilities and service quality during the stay
- Collection of statistical information for classifying patients
Feel free to use our free questionnaire template for your patient survey. The “Use” link lets you copy the template directly to your LamaPoll account, where you can customise it as required:
Another use case in healthcare is collecting patient data using online forms. In many cases, basic data about patients or clients needs to be collected and analysed, for example during an initial consultation with a doctor. The Covid-19 pandemic demonstrated how important digital forms can also be in situations that arise at short notice, such as recording contact persons, quarantine cases or information about a person's current state of health. Such data can also be collected online, provided that data protection and data security are appropriately addressed. This is particularly relevant when personal or sensitive information is collected. LamaPoll can be used to create secure and GDPR-compliant online forms that can also be easily embedded on your own website.
Visitor surveys in museums and theatres
How many young people aged 18 to 25 visit exhibitions at our museum? Are there more male or female visitors? What about children? Do we perhaps need guided tours or special formats for children? If you need answers to questions like these, an online visitor survey is a useful option, for example at a terminal positioned near the exit. Data on visitor demographics can help you plan future programmes much more effectively. Targeted questions about needs and satisfaction, such as service or programme content, provide insights into the needs and views of museum or theatre visitors.
With the LamaPoll survey tool, you can easily create, conduct and analyse visitor surveys covering needs, demographics and visitor satisfaction.
Advantages of mobile online surveys
When visitors complete your online survey while on the move, at a trade fair, in a doctor's waiting room or at a museum, the situation offers several advantages for both the survey creator and the participants:
Survey creators receive immediate feedback directly on site and in context. Conducting the survey on location can also make respondents feel that their views are being sought and that they are being involved.
Survey participants benefit from a positive user experience thanks to responsive design. Mobile online surveys created with LamaPoll are responsive: the survey automatically adapts to the device, such as a tablet, smartphone or iPhone, and can be completed intuitively while on the move.
All you need to get started is an email address and a password.
How to set up mobile surveys properly
A mobile survey is not just about the questionnaire itself. How it is provided and the situation on site also affect how easily visitors can participate.
- QR code for visitors' own smartphones: Visitors can open the survey directly in their browser without installing an app.
- Tablet or feedback terminal: If several people use the same device, the survey should return to the beginning after each submission. For a dedicated device, kiosk mode can also be useful.
- Keep the questionnaire short: On site or on the move, ask only the questions you actually need.
- Use touch-friendly question types: Multiple-choice questions, star ratings, smileys or sliders are quick to use on smartphones and tablets.
- Test the on-site process: Before use, test the QR code, display, internet connection, completion page and, where applicable, the continuous loop on the actual device you will be using.
