Online surveys for publishers and media

Online surveys for publishers and media: closer to readers and the market

Publishers, newspapers, magazines, online media and broadcasters depend on their audience – reader satisfaction, reach and media usage are central to their success. Whether reader and subscriber surveys, reach and market research, employee and editorial surveys or sentiment checks for new formats: with LamaPoll, you collect feedback from readers, subscribers and customers simply, securely and in line with GDPR requirements – with hosting exclusively in Germany.

Understand reach and media usage

Knowing your audience helps you shape content, formats and services more precisely. With online surveys, you measure reader satisfaction, media usage and brand awareness, identify topic interests and gain reliable data for editorial teams, distribution and advertising customers – quickly, representatively and in line with data protection requirements.

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Surveys for your entire media organisation

From readers and subscribers to advertising customers, editorial teams and the market: in publishing and media, feedback from all stakeholders matters. With LamaPoll, you survey each target group in a focused way – securely, anonymously and in line with GDPR requirements.

Readers & subscribers

Measure the satisfaction, interests and expectations of your readers and subscribers – regarding content, formats and services. This strengthens reader loyalty and subscriber retention, and helps align your media offering with your audience.

Advertising customers

Survey advertising and business customers on satisfaction, service and cooperation. Reliable feedback helps you strengthen marketing activities and customer relationships in the advertising business over the long term.

Employees & editorial teams

Survey editorial teams, publishing staff and administration on satisfaction, working conditions and cooperation – and develop your media organisation as an attractive employer.

Market & target groups

Analyse media usage, brand awareness and trends within your target groups. This gives you a sound data basis for decisions about content, reach and new offerings.

Secure and confidential for your reader and customer data

Reader, subscriber and customer data is a matter of trust. LamaPoll meets the highest standards for confidential and representative surveys in publishing houses and media organisations:

GDPR-compliant processing and hosting exclusively in Germany
Anonymous surveys – with personal invitations and reminders if required
ISO 27001 certified and BSI-reviewed security
Full encryption and GDPR-compliant data processing agreement
Representative results through flexible invitations by email, link, QR code or embedded directly on your website
Personal German-language support by phone and email
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Start with LamaPoll for free

Create your first reader survey in just a few minutes – secure, anonymous and GDPR-compliant, with hosting exclusively in Germany.

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Use cases for surveys in publishing and media

From reader and subscriber surveys to reach and market research as well as employee and editorial surveys: with LamaPoll, publishers and media organisations implement common survey use cases in a structured and GDPR-compliant way.

Reader & subscriber surveys

Collect structured feedback on reader satisfaction, topic interests and expectations of content and formats – as a basis for reader loyalty, subscriber retention and editorial development.

Reach & market research

Measure media usage, brand awareness and trends within your target groups – for sound decisions in editorial work, distribution and marketing.

Employee & editorial surveys

Assess satisfaction, working conditions and cooperation across editorial teams, publishing departments and administration, and develop your media organisation as an employer.

What is LamaPoll?

LamaPoll is an online survey tool that enables publishers, newspapers, magazines and media organisations to create, run and evaluate surveys securely and in line with GDPR requirements.
Whether reader and subscriber surveys, reach and market research, employee and editorial surveys or sentiment checks for new formats – with LamaPoll, you manage all surveys for your media organisation on one platform. Create your questionnaire in just a few steps, adapt it to your corporate design and invite readers and customers conveniently by email, link or directly on your website – anonymously and still personally. With ISO 27001 certification, high information security and hosting exclusively in Germany, you meet high requirements for data protection and confidentiality. Register for our online survey tool free of charge and run surveys for up to 50 participants immediately and without obligation. If you need more responses, simply use our monthly plans. Suitable templates and examples for questionnaires are also available.

Create your survey

Online surveys for publishers and media