Conference feedback: questionnaire template for conferences and topic preferences

This questionnaire template enables conference organisers to collect anonymous feedback from attendees. It covers the overall assessment, event organisation and facilities, satisfaction with the programme and content, comparison with the previous year’s conference and, in particular, topic coverage and suggestions for future conferences.

Conference feedback

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We use LamaPoll for opinion surveys, for example among our donors and employees, to better understand their needs and wishes. LamaPoll is user-friendly and intuitive to use, both when creating a survey and when completing the online questionnaire. The comprehensive analysis options make it quick and clear to evaluate survey results.

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What is this template for?

The template is suitable for organisers of specialist conferences and meetings – such as businesses, associations and educational institutions – who want to collect anonymous attendee feedback after the event. It covers practical arrangements, the programme and, above all, the topics presented. As it includes a question comparing the event with the previous year’s conference, it is particularly well suited to recurring annual events.

The questionnaire provides a quick overall assessment as well as specific insights into which topics should receive more attention or be added in future.

What does the questionnaire cover?

The template examines the conference from several perspectives: the overall assessment, practical arrangements, satisfaction with the programme and content, comparison with the previous year’s conference, topic coverage and suggestions, and attendees’ professional profiles. The individual areas are summarised clearly below.

Overall conference assessment

A general assessment of the conference, providing a quick overall impression.

Organisation and practical arrangements

Assessment of the organisation, venue, date, duration and catering using a four-point scale.

Programme and content

Satisfaction with the presentation, acoustics, handouts and workshop topics, plus an open question about what attendees liked least.

Comparison with last year’s conference

Assessment of whether the choice of topics was better, comparable or worse than at the previous year’s conference.

Topic coverage and suggestions

Assessment of the depth in which individual topics were covered, plus an open question asking which topics attendees would like to see added or explored further.

Attendee profile

Information about attendees’ industry and area of work, for example marketing, sales or product management.

Example questions from the template

The template combines closed rating questions with open fields for specific comments. The following questions are taken from the questionnaire’s main topic areas.

  • How would you rate our conference overall?

From template to an effective conference survey

The template takes you from adapting the questionnaire and inviting participants through to evaluating the results and making concrete decisions on topics and programme.

1. Adapt the questionnaire to your conference

Copy the template directly into your LamaPoll account and adapt it to your conference. Review the wording, conference name, topics covered and response options in particular.

Depending on the purpose of the survey, individual topics can be added, removed or tailored to specific groups of attendees. For annual conferences, keep the core structure as consistent as possible so that results can be compared from year to year.

2. Invite attendees to take part

Distribute the questionnaire using a survey link, by email, with a QR code at the venue or through your organisation's usual communication channels. Briefly explain the purpose, estimated completion time, anonymity and participation deadline.

An easily accessible questionnaire sent shortly after the conference increases the likelihood that many attendees will respond. A friendly email reminder can further improve the response rate.

3. Evaluate results and implement improvements

Closed rating questions show which practical arrangements and programme elements worked well and where action is needed. The questions about topics provide specific input for planning the content of the next conference.

For the survey to have an impact, key findings and planned topic priorities should feed into the planning of the next conference and, where possible, be communicated to attendees.

Why conference feedback matters

The survey provides more than individual opinions: it creates a structured basis for developing the content and organisation of future conferences.

Develop conference quality systematically

The results show which practical arrangements and programme elements already work well from attendees’ perspective and where action is needed.

Identify topic preferences early

The targeted questions about topic coverage reveal which subjects should be explored in greater depth and which new topics should be included before the next conference is planned.

Compare results over several years

Using the same core structure at every conference makes it possible to compare developments over several years and demonstrate improvements.

Template note: Adapt the wording, conference name, topics covered and response options to your event. The template is set up to be anonymous by default; let participants know in advance that their responses cannot be linked to them personally. Before use, also review the legal notice, privacy notice and selected anonymity settings.

Capture conference feedback

  • Assess the overall rating and practical arrangements
  • Evaluate satisfaction with the programme and content
  • Compare the event with last year’s conference
  • Collect topic suggestions for future conferences

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Last updated on October 7, 2026


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