A prize competition is a very good incentive for the costumer to participate in the survey, regardless of its goal. You can thus kill many birds with one stone: the level of customer satisfaction is increased, since the customer is given the opportunity to share his opinion and make a difference. The satisfaction is even more increased through a prize.
Tip: The winning chance is often overestimated, since in the end, only one customer wins a world trip, a house or a luxury car (whose maintenance he or she possibly can´t even afford). In frequent cases, a much better choice would be small prizes, such as a voucher or a product sample sent by email. This eventually leads to many more satisfied customers.
When including a prize competition at the end of a survey, it is important to handle customer data appropriately. If you ask customers for personal information (customer name, email, address) to carry out the prize competition, you shouldn´t save those data together with all other results, since that could compromise their anonymity. Find out more about data protection in customer surveys.
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